Introducing: Seth Godin

Once a week we share someone else's work: a blog, a presentation, an article ... preferably from outside the video games industry to introduce new ideas.

Seth Godin is the author of 18 books (most are international best sellers) on marketing, the way ideas spread, quitting, leadership, building quality, and initiating change. He is also a speaker at conferences; has founded a couple of companies; and organises yearly summer groups to get new ideas off the ground.

More interestingly, he write a daily blog (seven days a week) which is one of the most popular in the world. His posts are very short and written in an irresistible style that expects intelligence from the reader. While most of the posts are marketing in nature, they almost always have relevance to the video games industry: change, quality, leadership and excellence are topics that are relevant everywhere.

Click here for his blog and his twitter feed.







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